Liam Vollbracht
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MUJI Facial Exfoliator

brand identity, design research, product development Sonic Facial Exfoliator concept inspired by MUJI's brand identity and design philosophy.

This personal care device transforms routine into ritual, 
combining ergonomic versatility and seamless luxury for a wholistically premium experience from start to finish.




01

Guiding Questions:

How does design help build trust through a brand identity’s visual language?
How can design make products easier and more intuitive to use?




02





How does social media influence product development?

 By fostering the proliferation of microtrends, social media has allowed for many cheaply made quick-to-market self care products to flourish without undergoing the usual consideration and scrutiny necessary for successful product development.




03

Market Analysis

Market Analysis revealed a lack of sensibly priced, middle-ground design solutions from a reputable brand.

This presents an opportunity for a reputable company to create a breakthrough product that will become the obvious choice for consumers.




04

After identifying a